Reach producers that are ready To Buy
Farming Equipment Marketing
We help farm equipment dealers cut wasted ad spend and put their inventory in front of producers, operators, and ag businesses actively shopping for tractors, combines, hay equipment, and implements. No long-term contracts.
Here's What's Really Happening To Your Marketing Spend
The Hidden Cost of Marketing to Farmers The Same Way You Market To Everyone Else
If you’re like most farm equipment dealers we talk to, you’re running ads, posting on Facebook, maybe mailing a flyer when the harvest catalog drops. But ag is different from every other industry, and most marketing playbooks weren’t built for it. Here’s what most agencies and platforms won’t tell you:
Your Buying Cycle Is 6-18 Months — But You're Marketing Like It's 6 Days
A producer doesn’t decide to buy a $200K combine on a Tuesday afternoon. They research for months, talk to neighbors, watch commodity prices, wait for tax planning. If your marketing is all “limited time offer” pressure tactics, you’re invisible during the 95% of the cycle that actually matters.
You're Spending To Reach Eyeballs, Not Operators
A “farmer” on Facebook could be anyone from a 2,000-acre row crop producer to a hobby farmer with five chickens. Generic ag targeting wastes 60-70% of your budget on people who’ll never sign a $150K finance contract — and your CPL looks terrible because of it.
Parts & Service Is Where The Real Margin Lives And It's Under-Marketed
Equipment sales get the spotlight, but parts and service deliver the consistent, high-margin revenue that keeps the doors open in down years. Most dealers spend 90% of their marketing on new equipment and ignore the service bay that’s quietly carrying the business.
Your Best Customers Are Buying Used Equipment You Don't Know They Want
A producer who bought a tractor from you in 2018 is in the market for a sprayer, a hay rake, or a planter right now, but if you’re not marketing your used inventory and trade-ins back to them, they’re scrolling TractorHouse and Machinery Pete instead of calling you.
[ GROW YOUR FARMING EQUIPMENT DEALERSHIP]
What We Do Differently
Built For The Long Buying Cycle, Not Just The Close
We run multi-touch campaigns designed for the way producers actually buy, keeping you in front of them during research, financing, and tax-planning seasons, so when they’re ready to write the check, you’re the dealer they call first.
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Real Targeting, Not "Farmers Aged 35-65"
We target by operation type, acreage, primary crop, and equipment ownership signals. Not the generic “interested in agriculture” buckets the platforms hand you by default. The result: ad spend that reaches actual producers, not hobby farmers and rural homeowners.
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Creative That Speaks The Language
HP ratings, hitch configurations, hydraulic flow, harvest capacity, producers don’t want lifestyle shots, they want specs and proof. We produce video and display creative that shows your equipment working, with the technical detail that signals “this dealer actually knows what they’re selling.”
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We Market Your Service Bay, Your Parts Counter, AND Your Used Inventory
Spring service campaigns, parts reorder reminders, used equipment listings to past customers, harvest-season preparedness offers, we run the campaigns most farm equipment dealers leave on the table. The recurring revenue from service and parts is what stabilizes your business through bad commodity years.
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