We help used car dealers cut wasted ad spend and put their VDPs in front of buyers actively searching for the vehicles on their lot. No long-term contracts.
If you’re like most used car dealers we talk to, a big chunk of your monthly marketing spend is going to third-party listing sites, then you’re paying for “leads.” But here’s what those platforms don’t tell you:
Your 2018 Camry sits on a results page next to 30+ other Camrys often priced lower than yours. The buyer compares all of them in the same session.
Whether the buyer chooses you or the dealer four listings down, the platform charges you for the lead. You’re funding your competitor’s close.
Tire-kickers, out-of-market shoppers, and bots inflate your cost-per-sale. You pay the same price for a hot buyer as you do for a dead lead.
Competing on price inside someone else’s marketplace means thinner profit on every sale, even the ones you win.
[ OUR AUTOMOTIVE EXPERTISE ]
We pull budget off third-party platforms and into intent-based search and social ads, targeting buyers searching for the specific vehicles on your lot by year, make, model, price range, and use case.
Instead of competing with 40 dealers for “used cars near me,” you show up for “2021 Ford F-150 XLT under $35K with towing package”. Buyer lands directly on your VDP.
Scroll-stopping video and display ads built around your specific inventory and offers, refreshed regularly so performance climbs instead of decaying from ad fatigue.
We audit your CRM and DMS to identify which lead sources actually drive sales. We also see which ones are quietly draining your budget and which ones we can further optimize.