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The 35% of households traditional TV can't reach? We put your ad on their screens.
Cord-cutters, streaming-only households, and cord-never viewers have abandoned linear TV, but they’re still watching premium content on Hulu, Peacock, Roku, Fire TV, and connected smart TVs. CTV/OTT puts your message in front of them, with the targeting precision of digital and the impact of television.
[ different types of media placements ]
CTV vs OTT
Connected TV (CTV)
Connected TV advertising delivers your commercials directly to viewers watching content on internet-connected television screens.
Examples: Smart TVs, Roku devices, Amazon Fire TV, Apple TV, Samsung TV apps, and Gaming consoles
Over-The-Top (OTT)
OTT advertising extends your reach beyond the television screen by serving video ads across streaming platforms on multiple devices.
Examples: Smart TVs, Mobile phones, Tablets, Laptops, and Desktop computers
[ the problem traditional tv ]
Traditional TV Is Losing Its Audience
35%+ Of Households Have Already Cut The Cord
Cord-cutters, cord-nevers, and streaming-only households now make up more than a third of all U.S. TV viewers. If your marketing strategy still relies on linear TV, you’ve quietly written off a massive segment of your potential audience, the same audience your competitors using CTV/OTT are reaching right now.
Traditional TV Advertising Is Bought Wrong For Your Business
Local cable spots are sold to broad demographic buckets (“adults 25-54”) with no real targeting precision. You’re paying to reach everyone in a region, most of whom will never buy from you. The waste is how the system was designed to work.
You Have No Idea What Your TV Spend Is Actually Doing
Traditional TV gives you Nielsen estimates and gross impressions which are vague, lagging metrics that don’t tell you whether the campaign drove a single phone call, lead, or in-store visit. By the time the data comes back, the campaign is already over.
Your Competitors Are Already On Streaming. You're Not.
The dealers, home service businesses, and retailers winning in 2026 are the ones whose ads play on Hulu before the customer’s favorite show, on Peacock during the game, on Roku during a movie. They’re not just on TV, they’re on the streaming platforms where your customers actually spend their attention. The gap compounds every month.
[ How we Can help ]
What Streaming TV Does Differently
Premium Streaming Placements That Reach 80M+ U.S. Households
We deliver your ads across the full CTV/OTT ecosystem such as Hulu, Peacock, Paramount+, Max, Disney+, Amazon Prime Video, Roku, Fire TV, Apple TV, and connected smart TVs from Samsung, LG, and Vizio. Premium environments, brand-safe placements, and the same lean-back viewing experience as traditional TV – all without the waste.
Household-Level Targeting Down To The ZIP Code
Unlike linear TV’s broad demographic buckets, we target by household-level data, geography (down to ZIP code or DMA), demographics, household income, lifestyle signals, intent behavior, and custom audiences. Every impression reaches a household you actually want to reach, in the markets you actually serve.
Non-Skippable, 100% Share-Of-Screen Placements
CTV ads run in a non-skippable, full-screen environment, your message gets watched, not scrolled past. Average video completion rates on premium AVOD platforms (Hulu, Peacock, Paramount+) are 95-97% — impossible to achieve on traditional TV or any digital video format. When your ad plays, it actually gets seen.
Real Performance Measurement, Not Nielsen Estimates
We track impressions, video completion rates, frequency, household reach, and downstream attribution, including geo-retargeting that connects CTV exposure to website visits, search activity, and in-store traffic. You see what your ad spend is actually doing, in close to real time, with the level of detail traditional TV has never provided.
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What Streaming TV Ads Aren't
- Real CTV/OTT vs Traditional Linear TV
Linear TV reaches a shrinking audience with broad demographic targeting and no household-level precision. CTV/OTT reaches the cord-cutter audience traditional TV can’t touch, with targeting that rivals digital channels and completion rates linear TV can’t match.
- Real CTV/OTT vs YouTube Advertising
YouTube is great for reaching audiences during research and active video search, but it’s a multi-screen, mobile-first, often-skippable environment. CTV/OTT runs in a lean-back, big-screen, non-skippable environment that creates the same emotional impact as traditional TV.
- Real CTV/OTT vs Social Video Ads
Facebook, Instagram, and TikTok video ads are scroll-stoppers competing for attention in a feed. CTV/OTT runs full-screen in premium content environments where the viewer is already attentive and immersed, completely different engagement context, completely different impact.
- Real CTV/OTT vs “Streaming Ads” From Cheap Providers
Some providers sell “CTV inventory” that’s actually low-quality, ad-supported placements on obscure apps, FAST channels with poor audiences, or programmatic networks with brand safety issues. We work exclusively with premium AVOD inventory, the same content environments where the biggest national advertisers run.
[ FREquently asked questions ]
Learn More About Our Streaming TV Services
Isn't CTV/OTT expensive compared to other digital channels?
CPMs are higher than display or social but the impact per impression is dramatically higher too. A 95% completion rate on a non-skippable, full-screen ad does what no other format can match. When you measure on cost-per-completed-view or cost-per-actual-attention, CTV/OTT is often more efficient than cheaper formats that nobody watches all the way through.
How is this different from running YouTube ads?
YouTube and CTV are different products even though they’re both streaming video. YouTube reaches viewers during active research, multi-screen activity, and short-form scrolling, often on mobile. CTV/OTT reaches viewers in a lean-back, big-screen, attentive environment that mimics traditional TV. Different viewer mindsets, different creative requirements, different impact profiles. Best to run both as a coordinated strategy.
Do I need professional video to run on CTV/OTT?
You need quality video, but it doesn’t have to be a Super Bowl-grade production. We can produce streaming-ready creative in-house, or adapt existing creative you’ve used elsewhere. Production quality matters because viewers compare you to the premium content surrounding your ad, but “professional” doesn’t have to mean “expensive.”
How fast can a CTV/OTT campaign launch?
Once creative is finalized, campaigns typically launch within 3-7 days. If we need to produce or adapt creative, add 2-3 weeks. Compared to traditional TV’s 6-8 week lead time, CTV/OTT is dramatically faster to market and easier to optimize once it’s live.
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