A local business can spend money boosting a Facebook post and quickly
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Reach buyers that are tuning In
During the commute. At the gym. While cooking dinner. Working on the deck. Streaming Audio puts your message in front of buyers during the moments when screens aren’t available, and when no other advertising format can compete for their attention.
[ The Hidden Cost of Marketing Only Where Eyes Are ]
Your Customers Spend Hours Every Day
Listening, Not Watching
You're Invisible During The Best Marketing Moments Of The Day
Commutes, workouts, runs, cooking, working in the garage, these are the moments when your buyer is fully attentive but has zero ability to look at a screen. Your visual ads literally cannot reach them. Streaming Audio is the only format that can.
Traditional Radio Is Buying Wrong For Your Business
Local radio sells you broad demographic blocks (“adults 25-54”) with no household-level targeting, no behavioral data, and no real attribution. You pay for entire markets to hear you, most of whom will never become customers. The waste is built into the format.
Audio Has The Highest Recall Of Any Ad Format — And You're Not Using It
Audio ads outperform display ads on recall by 24% because listeners are engaged, focused, and not multitasking visually. When your message lands in their ear during a commute, they actually remember it. Most businesses treat audio like an afterthought when it should be a centerpiece.
Your Competitors Are Already On Spotify And Pandora When You're Not.
While you’re spending on visual channels, smart competitors are reaching the same buyers during their commute, workout, or cooking time, when there’s almost no competition for attention. They’re building brand familiarity in moments you can’t touch, and you’ll find out about it when their customer is your former lead.
[ How we Can help ]
What Streaming Audio Does Differently
Premium Placements On Platforms With 180M+ Monthly Listeners
We deliver your audio ads across the full streaming audio ecosystem such as Spotify, Pandora, iHeartRadio, SiriusXM, Apple Podcasts, Amazon Music, and the major podcast networks (Wondery, SiriusXM Podcast Network, Acast, Megaphone). The same premium environments your customers actually listen to every day.
Audience Targeting That Goes Far Beyond Radio
We target by genre, mood, activity (workout playlists, focus content, commute time slots), demographics, geography, and listening behavior, so your ad reaches the right person in the right context. Traditional radio can’t do this. Streaming audio is built for it.
Companion Display Banners For Multi-Sensory Impact
Most streaming audio placements include a companion display banner that appears on the listener’s screen during your audio spot. We design the visual to reinforce the audio message — so when the listener glances at their device, your brand and CTA are right there. Roughly 32% of listeners search for the brand they just heard about after the ad plays, and the companion banner accelerates that.
Host-Read Podcast Ads That Convert At Premium Rates
For brands ready to go deeper, we produce host-read podcast advertising, the format with the highest trust lift of any audio category (58% increase in listener trust). The host’s personal endorsement turns a 30-second ad into a recommendation, which converts at rates traditional advertising can’t match.
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What Streaming Audio Aren't
- Real Streaming Audio vs Traditional Local Radio
Local radio sells broad reach with no real targeting and no real measurement. Streaming Audio reaches the same listeners (and far more) with behavioral targeting, completion-rate tracking, and post-listen attribution.
- Real Streaming Audio vs Generic Podcast Sponsorships
A pre-recorded ad slot dropped into random podcasts is a commodity buy. Real podcast advertising involves audience matching, host-read scripting where appropriate, and strategic placement in shows your buyers actually listen to, which converts at completely different rates than generic inventory.
- Real Streaming Audio vs Programmatic Audio From Low-Cost Providers
Some providers sell “streaming audio” that’s actually low-quality, ad-supported placements on obscure music apps with no targeting precision and no attribution. We work with premium AVOD audio inventory, the same platforms major national brands trust with their budgets.
- Real Streaming Audio vs Background Music In Stores
Yes, we’ve seen this confusion. Streaming Audio advertising is purchased media on consumer streaming platforms, not in-store background music. Different industry, different product, different ROI entirely.
[ FREquently asked questions ]
Learn More About Our Streaming Audio Services
How is this different from regular radio advertising?
Local radio is broadcast; meaning same message to everyone in the geographic area, no targeting precision, no real measurement. Streaming Audio is digital, behavioral and contextual targeting, completion-rate tracking, post-listen brand search data, and the ability to reach listeners during the specific moments and activities that matter most for your business. Same audio format, completely different precision.
Do I need professional audio production?
You need quality audio, but it doesn’t have to be a major production. We can produce streaming-ready audio in-house, including voice talent, scripting, and mixing. Audio production is far cheaper and faster than video production, which is one of the reasons Streaming Audio is one of the most accessible premium advertising formats available.
How does Streaming Audio fit with my other marketing?
Streaming Audio is the upper-funnel awareness layer that surrounds your existing visual marketing. It pairs especially well with CTV/OTT, the two together create “surround-sound” marketing where your brand reaches the buyer through both eyes and ears throughout their day. Audio also lifts post-listen branded search by 32%, which directly fuels your SEO and paid search performance.
How fast can a Streaming Audio campaign launch?
Once creative is finalized, campaigns typically launch within 7-14 days. If we’re producing new audio creative, add 1-2 weeks for scripting, recording, and mixing. Compared to traditional radio’s longer lead times and creative production cycles, Streaming Audio is dramatically faster to market, and easier to optimize once it’s running.
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